tourism 3 2Tourism sector has yet to realise its potential in India,especially,when it has so much to offer which is uniquely Indian.The Govt. is also receptive to public private partnership in strengthening and building state of the art infrastructure. and professional cadre to service the tourist. The recent initiative of visa on arrival for 43 countries is indicative of the Govt.’s resolve to move in the direction of Tourism promotion.Segments like Business,Leisure and special categories of tourism like Medical tourism,Sports tourism,Hallmark events,heritage destinations & attractions,ethnic tourismetc. are now being looked at separately with due emphasis on each category. While Hospitality sector always had large groups/MNCs players,the Tourism sector essentially has fragmented participants or smaller scale operators.Large groups,only of late have shown keen interest in multi destination presence and investing in developing virgin spots as product development initiative,Even large projects like huge convention centre at Hyderabad are drawing interest from large groups. The promotional aspect such as large special events generating huge foreign tourist on the lines of Dubai shopping festival could be distinct possibility in near future.On the domestic side Kumbh Mela is a regular feature.. The potential for development of Tourist spots like Beaches,Mountainside,Village tourism,Hallmark sports events like Olympics,Ski Resorts,Disney like Destination,Medicities,Yoga & meditation centers deserves attention from all stakeholders and realisation is there now.The intent needs to be operationalised now.

The tourism industry is poised for massive growth both in terms of numbers as well as in the area of innovation. Some futuristic trends have just emerged which if scalable can totally revolutionize the world of tourism. One such is DNA Analysis which is done by fitness company 38 Degrees North operating from a five-star property at Ibiza in Spain. They have curated individualized fitness sessions based on DNA analysis from the saliva swab of guests checking in. The next such innovation is the under-development Time Machine FET programme created by the European Commission. It uses Virtual Reality (VR) to take travellers back in time so they can explore the real Europe at any time in the past few millenniums. The third is Ancestral Holidays which uses DNA testing to sponsor people to go back to their genetic origins and meet siblings from a totally different part of the world. Future Smart Shoes was designed by Indian company Lechal. It uses wearable technology to do fitness tracking and guide direction to the wearer. Eventually the data collected can also be used as business intelligence by various stakeholders. And then there are Hyperloop Hotels which use Elon Musk’s Hyperloop One network, except that it is still at planning stage, and no actual action has taken place.


Uploaded Date:06 October 2017


IBM has not historically been known as a digital marketing solutions provider, yet that is exactly what it is now doing in the field of travel and tourism. Part of it has been inorganic driven by acquisitions such as those of Unica, Silver pop, Xtify and business analytics firm Core-metrics. Post all these acquisiitons, IBM has created Watson Marketing as a one-stop solution to all. For this it makes significant usage of Artificial Intelligence (AI). Its travel clients include Intercontinental Hotel Group (IHG) and Air France, yet it needs to add more such as Hilton, United and American Airlines, firms that have been highlighted due to their association in other ways with IBM. Campaign automation and real-time personalization is being provided by IBM Watson Customer Engagement for airlines, casinos, resorts and hotels. The experience with Mammoth Resorts proved indicative as there was a significant rise in click-through and email opening rates. Competitors such as Accenture, Adobe, Amazon and Microsoft are already well into the market to push IBM all the way. A unique feature of IBM in order to stay ahead is the focus on design thinking. Source:

Uploaded Date:16 August 2017

The Ministry of Tourism (MoT) in Indonesia has announced a collaboration with the Adobe Experience Cloud to fully leverage the power of digital marketing using this platform. Indonesia has in the past few years achieved great progress in the field of tourism with substantial annual increases in inbound tourist arrivals. Numbers are expected to hit twenty million by the year 2019. The presence of this platform will also enable business analytics operations to be performed on the enormous quantities of data generated. Stories shared by travellers can further be posted at regular intervals. User generated content may be tapped into using the tool Livefyre which is also part of Adobe. In depth analysis will now be provided by Adobe Analytics, thus enabling specific targeting. The ministry has also taken steps to collaborate with airlines such as Garuda and Air Asia.


Uploaded Date:16 August 2017

A report prepared by the World Travel and Tourism Council (WTTC) confirms that the tourism sector surprisingly provides twice the number of jobs as finance. There were one hundred and eight million direct tourism jobs and a total of two hundred and ninety two million including indirect ones. Tourism is also a more inclusive industry as it generates so many jobs in spite of contributing half to global GDP as does finance. The share to GDP stands at more than ten percent which is still more than mining, banking, agriculture, automotive and chemicals manufacturing. It is also expected to grow at four percent annually over the next decade. The growth is equitably high across most regions on the planet.


Uploaded Date:19/06/2017

Chinese tourists are now sought after worldwide. This is due to their high numbers and new found affluence. Digital marketing campaigns are being run to connect overseas travel agencies with Chinese outbound tourism forums. One of the innovative methods of this is using Virtual Reality (VR). VR based tools are generally few in China and expensive. The market is right now restricted to Facebook’ Oculus, Samsung’ Gear, Google Dar Dream, Sony Play Station and HTC Vive. But its market is increasing as shown by recent sales on Alibaba. Tourism Ireland for example has partnered with China Youth Travel Service broadcasting them the Wild Atlantic Way using VR techniques.


Uploaded Date: 18th May 2017

The World Economic Forum (WEF) has come out with its biennial tourism consulting report on best travel spots in terms of competitiveness. Spain has once again topped this ranking, while India has gained twelve spots to rise to 40th rank. France and Germany are placed immediately below Spain. A new entrant in the top five is Japan. As an overall region, Asia-Pacific saw the highest growth. Azerbaijan has been among the top gainers at number 71, thirteen spots. On the other end of the scale, Yemen has finished bottom of the 136 nations assessed, closely followed by African nations Burundi and Chad. As per this report, there exist more than two hundred and ninety million travel jobs.


Uplaoded Date: 17th May 2017

The World Economic Forum has carried out a tourism consulting assignment to gauge the countries with the best travel industry in 2017. Globally, Spain has been ranked 1. France follows suit. Germany, Japan and the UK occupy the next three spots. Counting down from six to eight are USA, Australia and Italy. Canada and Switzerland round off this list. A separate list was brought out for the Middle East region. As expected, the UAE tops this category followed by Qatar and Bahrain. Following them off are Saudi Arabia, Oman and Jordan. The there is Lebanon and Kuwait. Rock bottom on this list is Yemen.


Uploaded Date: 16th May 2016

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