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Predictive app marketing is the process where real time and historical data is analyzed to come up with predictions on business processes and requirements in the future. This form of business analysis can actually provide insights on the data source from where the most valuable consumers are likely to originate from. It also provides us with inputs on which leads are worth following up as they may be close to final conversion. Finally, this system also warns us about users who may soon depart the scene due to excessive churn.

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