Business research published on reputed online blogging forum Huffington post has identified strategies that will certainly work well for customer acquisition this year. Before further acquisition, it is important to make sure that existing customers as well as employees are kept happy and engaged. The mobile phone is fast emerging as the surest method to executing digital marketing strategies. Its credibility is set to rise this year. Another strategy within this, oft over looked is PPC ads. While often considered a hardcore sales process, PPC works well for new customer acquisition too. Lean growth opportunities too need to be identified. Social media can be cited as an example where Twitter requires constant engagement while other platforms such as Facebook, Instagram or LinkedIn engage customers even with fewer posts.


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