Business innovation is a concept increasingly getting associated with startups rather than established bigger organizations. In order to bridge this gap, it is advisable for the larger organizations to imbibe certain characteristics from startups. There exist three questions which startups frequently pose. Firstly, they always ask about the pain points. This is what will reduce redundancies and improve servicing level. Startups also involve metrics and data based business analysis to come to conclusions. Finally, startups do not believe in tedious brainstorming sessions. Rather they prefer to straight away start valid, pinpointed questioning. At the end of this re-alignment, larger firms can help themselves provide better product, more affordable and easier for the customer

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