While an enormous amount of data is now available to all business analysts, not much use is being made of them. Marketing research firm Gartner reports that companies are ignoring the obvious monetary value of tracking this crucial piece of data. Customer care representatives spend an average of about six hours every week searching for relevant information using data mining, but if the vast chunks of data actually available we analyzed in an organized manner, this chaos could have been avoided. Knowledge related to specific domain or context can help support teams and CIOs must ensure this gets taken care of. The present trend of organizations working on collaborative mode, depends on the right kind of data being made available. This is especially true for B2B clients as thorough subject and background knowledge is a must. This also helps in servicing the customers by identifying their requirements before they approach the organization for the same.

Source: http://data-informed.com/how-to-use-customer-data-to-strengthen-b2b-client-relationships/