Talent recruitment for the IT and technology industry is facing several challenges. Solutions that worked yesterday no longer seem to be viable today. The world of management especially marketing has undergone enormous change with technology increasingly influencing business. Thus the business world is vying for the same limited pool of talent as is the IT industry. Digitization is changing the face of academics even with IT companies consulting universities on marketing curriculum. Until this circle is fully completed, students graduating from campuses will continue to lack practical orientation. Solution providers are also seeing change as several operations once outsourced are now being included back in house at companies. This business researchconducted by Accenture clearly reveals that companies are in a rush in order to grab the best of technology talent but this gap will need to be filled quickly. Source: http://www.cio.com/article/3050657/careers-staffing/the-race-for-tech-talent-isn-t-a-marathon-it-s-a-sprint.html