MANAGING in the

NEW WORLD

In today’s world of co-creation and co-marketing, the role of affiliates has risen exponentially. Some methods have been identified post business research which if followed, will provide organizations good results in identifying and finalizing agreements with affiliates. First an assessment of existing affiliates needs to be done. The concept of seasonality must be applied where all affiliates are not required during all times of the year. The recruitment plan must cover optimally half a year. Measurable targets must be set for the affiliates as well. Even post recruitment constant business analysis on productivity from affiliates needs to be conducted. 

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