Business research has come up with certain methods in order to enable businesses to prolong customer engagement on social media. At the start of a new week or weekend, customers must be greeted accordingly. Frequent questions must be posed. The same customer must be engaged with several times. Those followers sharing the content, must be personally acknowledged. Visuals must be incorporated in posts. Only the right persons must be engaged with. The response time to queries must be reduced to a minimum. Followers must be quizzed from time to time. Polls must be an important part of the conversations. The overall digital marketing communication must be dealt with utmost care.

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