In Europe, an urgency has developed to link airports and the aviation sector to the overall tourism. Also there is need to reduce some of the government taxes and tariffs levied at airports. The Emirate of Dubai has been most successful in integrating the policies of aviation and tourism. Fly Emirates’s corporate strategy is very much aligned to attract growing tourist numbers to Dubai using the carrier. Within Europe, Ireland leads the trend having abolished a number of taxes as being an island nation, the airports have a special role to play.