MANAGING in the

NEW WORLD

As per market research conducted, Turkey which is known to be the world’s sixth most visited country, is now also a major player for niche line of medical tourism. It still ranked behind the likes of the USA and Germany but is fast catching up on India, Cuba, Malaysia, Poland and Belgium. The majority of such tourists arrive from countries such as Libya and Iraq. However, in order to ensure more tourism jobs, the potential of Saudi Arabia, Qatar and Kuwait are yet to be tapped.

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