While continuing to position itself as a premier tourism hub, Dubai has concluded a familiarization trip for journalists and meeting planners to organize corporate events in the Emirate. It can also serve as an ideal destination for management training. Popular destinations such as the BurjKhalifa, MadinatJumeirah and the various malls were part of the visit itinerary. Plans are afoot to ensure twenty million tourist arrivals by the year 2020 which will also generate countless tourism jobs.