A spate of new technological applications has meant that mobile phones not form crucial link in CRM. Mobile advertising has now surged five times in volume terms. Geo-positioning has meant that exact locations of interested clients can be tracked post listening to conversations on social media. Advertisements and coupons can then be placed and timed as per exact requirement. Cookies further help in this. One can even gauge sources from where potential customers gather information. In the future, this is set to rise with business developments in gamification, m-learning, crowd-sourcing, mobile visualization and behavioral modeling.