A new model called Business Model Canvas has developed which is possibly the most detailed matrix developed as a tool so far. The matrix is divided into 2 zones- cost structure and revenue streams. These 2 share one subzone called- value propositions. Revenue stream involves – channels, customer segments and customer relationships. And cost structure includes- key activities, key pictures and key resources. As per the permutation, there are 14 ways to use this. There is also the concept of value proposition design. This seeks to describe how firm will create value for clients using services or products. Then there is product market fit. This will align the strategy on paper and the actual execution which are often disparate. By this one can successfully tap others’ work without possessing massive assets of own