MANAGING in the

NEW WORLD

To create a strategy based on shared value, there exist many business systems. The social thinking model relies on customers to respond differentlythan to other forms. Product innovation is one field where customers tend to value organizations with a proven track record in CSR. Existing sponsorship deals worth billions of US Dollars for football matches or celebrities may be fruitfully re-directed towards aid programmes. Similarly lean thinking is a concept which embodies the minimum environmental footprint and maximum societal benefits accruing.

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