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Experiential marketing is the way forward as this form encapsulates customer experiences best. Companies often lack that holistic, rounded view about the customer, which can only happen through on the ground experiences.Business consulting giant Cap Gemini has tagged several existing technologies as business innovation towards separate work profiles. Some industries though have been laggards in adopting these technologies and surprisingly, telecom is one such. In fact there exist six stages of digital maturity for firms. Based on level of maturity, depends content across platforms such as Facebook, Twitter, Pinterest, Instagram, LinkedIn and YouTube.

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