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Ford and Nissan are two of the global giants who are working towards fulfilling their clean tech goals. Expansion in hybrid and electric car technologies were recently announced by both of them at the EV Symposium and Exhibition held in Montreal. Their approaches though are quite different to one another. Ford believes in the approach of giving the end users multiple options. Thus they are going for hybrid car models with electricity plug in options. This they feel will also be more economically viable in the medium term. Nissan on the other hand has gone all out exploring the business innovation of experimenting with exclusive electric cars. They believe that they can leverage existing technologies to and scale them in such a way that it makes business sense.

Source: http://www.autofocus.ca/news-events/features/how-the-road-to-electrification-is-in-fast-forward

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