When Michael Porter first proposed his philosophy on competitive edge, it was glorified the world over and he was hailed as a master strategist. Companies like P&G lapped up the concept and started dominating over its stakeholders. Yet the market changed over the next few decades the same P&G now has an open business innovation philosophy as open to its earlier closed maxim. The Coonect & Develop strategy as conceptualized by Nabil Sakkab was a resounding success with growth up by a staggering fifty percent and cost of business research going down by a fourth. Organizations can no longer control resources but they are instead a part of connected platforms. The open source software Linux was fought tooth-and-nail by Microsoft in its initial days, but now the latter is building its Cloud based capabilities around the same concept. Collaboration is the new competitive edge.


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