Most people are programmed to believe that their skill sets are permanent and little to no modification can take place over them. It is this mindset that is the greatest impediment to implementation of business innovations. The person who developed the first copier machines, was not initially able to sell to anyone as they were very expensive. So the idea of leasing them out instead of selling was thought of and worked instantly. This gave birth to Xerox which became a market leader. Yet its corporate mindset sought to maximize its benefits and survive within the industry rather than try out new experiments. This led to them being unable to identify the true merits of its own future innovations. Other more fleet footed rivals such as Apple and IBM took over its leadership position leading to decline of Xerox.



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