Recent studies conducted in China have confirmed that quality of life for rural residents especially senior citizens remains a major quandary. It needs to be improved but quickly. Thus the idea of rural tourism is doing the rounds. What is particularly critical for rural tourism to achieve is to foster a sense of pride for the people about their rural hearths. Due to China’s stupendous economic rise over the past three decades, rural life has almost attained comical status in the country with images of poverty, ignorance, insanitation, backwardness and even barbarism being common themes cited by those based in urban areas. Thus the form of rural tourism being attempted seeks to integrate the traditional life along with modern comforts, aesthetics and recreation. A “bed and breakfast” model is being developed in order to avoid the trappings of mass tourism. The model is being developed in accordance with some tourism consulting professionals.



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