Some ways have been compiled together which when pursued stimulates an increase in cross-selling. First of all, companies must look into the overall picture by studying the balance sheet before pursuing cross-selling instead of taking short term measures to achieve weekly or monthly targets. Customer profiles need to be created for the regular ones which will include dynamic information by combining internal as well as external data. Individualized customer growth outcomes must be targeted as same policy may not work well for all. A lot of companies delay the process of cross-selling by waiting for the ideal time and background machinery. That will never come, so it’s best to start straight away while the CRM or data warehousing systems get fixed. Also a model must be built where the systems can be replicated and not just a one-off usage.



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