Over a business research report submitted by Accenture, it has been understood that at difficult times when targets aren’t achieved, it is usually the Chief Marketing Officers (CMOs) who need to pay the price. The same report states that ninety six percent of the CMOs feel that disruptive growth is important so they must focus a major part of their schedule on innovative aspects. Yet, less than a third of them feel that they are at the cutting edge of business innovation. Barely a bit more than a third of the time is spent on driving innovations. Most of the remaining is still spent on traditional marketing operations. After CMOs, it is the chief sales and chief strategy officers most vulnerable to job losses during business downturn. Being best in line to face direct customers, the CMO is expected to drive disruptive growth.

Source:http://www.marketing-interactive.com/why-cmos-are-the-first-to-go-when-business-growth-targets-are-unmet/