Most capitalistic companies have historically been seen as value grabbers. They tend to maximize their gains in the short run, but trends have shown that this reduces value in the long run. Companies must instead see themselves as value creators, whereby they create new streams for customers, employees, vendors and the society at large. It is a positive business maxim to negotiate hard but at the same time, some value must be dispensed so that the other part can recall the partner. Cases of illegal mining, or faulty mortgages being quoted are cases of short-termism with no regard for the value created. A researcher from management consulting firm McKinsey states that the role of capitalism has evolved from that of resource allocation to its creation. Corporate must act as real people dealing with real humans. Also the best of leaders seek to create a mind-set that values such creativity.

Source:http://customerthink.com/from-value-grabbing-to-value-creating-lesson-for-leaders-2/