The world of social media is set to be disrupted further so companies need to be prepared accordingly. First of all Augmented Reality (AR) and Virtual Reality (VR) are set to play a bigger role in the overall pie as indicated by the growing sales figures of Oculus and the record downloads of Pokémon Go. Wearable technologies have seen an initial lukewarm response to Google Glass and Apple Watch but newer features such as social integration are being added as interest still remains exemplified by Snap’s Spectacles. Live messaging is to return as a key ingredient in digital marketing. Collaborative social stories are being brought together using artificial intelligence as done by Twitter’s Moments. Social media will get completely dominated by apps with Facebook extending its tentacles everywhere just as Google did not so long back. That is why several smaller social media platforms may soon disappear to be replaced by a giant centralized structure. Eventually limits will be imposed on the syndication that can be done by brands such as Facebook, Snapchat or Instagram.


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