MANAGING in the

NEW WORLD

Date: 18th Jan 2012 Seminar on “IAMAI’s 6th India Digital Summit”, New Delhi:
Location: India Habitat Centre Delhi
Speaker: Dr. J S Sarma–Chairman, Telecom Regulatory, Authority of India, Shri. R Chandrasekhar–Secretary DoT and DiT & Chairman Telecom Commission Ministry of Communications & Information Technology, Government of India,Gyan Gupta-Chief Executive Officer,Dainik Bhaskar,Sanjay Trehan-Head MSN India,Microsoft,Dinesh Agarwal Founder & CEO,IndiaMART.com, Rahul Saighal-Chief Marketing Officer,Aircel ,Hitesh Oberoi-Chairman, IAMAI & CEO,Info edge,Muralikrishnan B–Country Manager India & Philippines, eBay and Ajit Balakrishnan -Chairman & Chief, Executive Officer, Rediff.com, Anthony Rhind-Co-Global CEO,Havas Digital,Dilip Modi-Managing Director, Spice Global
It was a great privilege to hear from some of the most experienced and esteemed speakers from the industry. The main issues discussed during the summit were as follows:
– In this highly technologically advanced era, the challenges which the organizations face to build their brands.
– How effective is the social media sites (Facebook, Twitter etc) in the promotion and establishment of brands.
– Another issue which needs attention country wide is the broadband speed and the Wi-Fi availability.
– The concept of “Cloud” which is getting popularity these days, its effectiveness and harms.
– Legal obligations involved in regulations of digital marketing authorities.
– If there is a defamation against your brand, can you file a case against it either offline or online.
– People can now access the internet from anywhere, whether home office or anywhere, from their laptops and smart phone’s.

 

The session was quite interactive. The speaker shared his viewpoints over the emerging issues on the subject. Overall it was a very good learning experience on part of the participants.
                              Compiled by- Ms. Marshniel Marshall.

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