Date : 12th Oct 2013

Place: Skyline Business School

Speaker: Ms. Parul Sharma, Research Manager at IPSOS- New Delhi.

Seminar on “Insights in to Marketing Research Industry “was held at Skyline Business School.

After an introductory session between the guest speaker and the students, an elaborate discussion was started by the guest speaker on the following main points:

• What is Market Research?
• What is the need of Market Research?
• Types of Research

The discussion further went on with the explanation of few examples by the guest speaker.

The business & market research department is increasingly perceived as being not just responsible for the organization of research, but also for sharing and distributing knowledge and expertise in a credible and convincing way.