MANAGING in the

NEW WORLD

A recent study was conducted to gauge the steps towards customer engagement. Seven rules in particular have been observed which are a must in customer engagement. First of all, the brand must not appear remote, but instead have a human feel. Customers must be treated well and made happy at all costs. First impressions really matter a lot so marketers need to be on their best footing when meeting new customers. Social media must be made extensive use of for digital marketing purposes. For this, an email engagement strategy must also be thought of and executed. Rewards and incentives must be allotted for loyal and repeat customers. The concept of in-product content dissemination must be used up where once a product has been purchased, the users must be alerted about other products or new product launches. This will be an organic marketing but also customer engagement mechanism.

Source:http://customerthink.com/must-read-7-rules-of-customer-engagement-you-must-abide-to/

Uploaded Date: 20th May 2017

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