Pokémon Go has proved to be a rage among people across generations seeing record levels of downloads already recorded. Pokémon Go actually provides a case study for marketers as several lessons can be learnt out of it, relevant to how modern business works. Contrary to how a lot of online businesses have set, up in this case virtual traffic is leading to physical locations. This is because the search for Pokémon is taking users across their locations and in the process driving other businesses including food, beverage or transport. Strategic partnerships were formed between the developers of this game and several businesses in whose premises several of the Pokémons are getting discovered. In this way the game is driving digital marketing for their partners. These partners had the foresight to forge these partnerships while others who haven’t are exploring ways of now getting into the act. The reasons why the game has proven so successful is because of the intense user engagement using concepts such as nostalgia, adventure, social play and physical exercise.


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