A number of firms these days are grappling with best ways to keep their employees engaged and that is what IDEO has perfected. IDEO believes that keeping employees involved and happy is an integral part of talent management. The mission statement is eased out in such a way for all to comprehend. A culture of business innovation is wedded in where everyone needs to participate in the same. Also this creativity is more of a bottom-up approach enabling innovation to come from different verticals within the firm. Finally, a sense of social collaboration has been inculcated across the organization.