Big four audit firm PwC recently concluded its Global Consumer Insights Survey 2018. This study was first published in 2010 and since then has been an annual affair. Twenty-two thousand online shoppers were surveyed across twenty-seven territories worldwide. Most are optimistic about their local economies, the figure touching nearly three-fourths of respondents. They are willing to spend extra provided they get extra comforts such as same-day delivery or personalized services. The corresponding figure here is eighty-eight percent. Digital marketing is the best way to reach most, as all seek inspiration from social networks, but are ambivalent about use of artificial intelligence. To help with shopping related queries, about two-fifths are willing to or have already purchased a consumer AI device.

Source:https://www.pwc.com/gx/en/industries/retail-consumer/consumer-insights-survey.html

Uploaded Date:19 June 2018