Recently a conference was held on digital disruption. Ironically it was organized by some of the big players in the industry, who are more likely to get disrupted by others than doing so themselves. Contrary to the usual perception of industry incumbents being too slow to innovate, they are often too quick to market business innovations. A prime example of this is that Kodak in its Brazilian headquarters at Sao Paulo devised an image sharing platform using the internet long before Instagram was launched. Similarly, DEC and Data General were the giants of the then-disruptive minicomputer market back from the 19060s. They quickly pounced on the impending PC market in the 1980s. Problem with these companies and Kodak was not a lack of innovation, nut their processes being entrenched in their traditional models. They had a success-bias, implying that their earlier success had blinded them to the nuances of newer business models.

Source:https://www.gsb.stanford.edu/insights/why-you-dont-understand-disruption?utm_medium=social&utm_campaign=stripes&utm_source=facebook&utm_content=02112018

Uploaded Date:19 February 2018