Several philosophies and business ideologies have been devised to acquire and retain new customers, while also keeping the revenues onside. TQM (Total Quality Management) and ERP (Enterprise Resource Planning) were two of the most prominent ideas floated successfully immediately after the Second World War. They all solved problems at that time, but now with the evolution of business, different approaches are required. Even the world of management consulting is taking a hiatus from the frontline, with many companies realizing that healing oneself is easier than enlisting the services of any third party. Business customers too nowadays want the same kind of services that individual customers expect. One company that is at the forefront of this evolution is German tech firm SAP. They were initially primarily in to products, but are now involved in a wider range of holistic business solutions. Chicago- based 37 Signals and its offshoot Basecamp is another such prominent example of the turnaround.


Uploaded Date:14 October 2019

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