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It is a common trend to notice how even really good business proposals do not get the due attention they deserve from the top executives. Most C- Suite members have been guilty of such misses. A lot of that is down to the language and pitch being used by the presenter. Corporate training and coaching modules are available for the same. The right metrics too need to be addressed in it. All this has been explained by Nancy Duarte, in her latest book titled Data Story: Explain Data and Inspire Action Through Story. Time- starved executives usually look for the six measures that are universally the tipping point for any business proposal to meet the support or not. The first of these is whether the idea will drive up the revenues and subsequent profits. Another goes the other way, in reducing the expenses. Upping the market share and reducing the lag time to market are two more measures. The firth one is about improving the talent management and improving retention of personnel at the firm. Lowering down the risks is the sixth such measure.

Source:https://www.forbes.com/sites/lisaearlemcleod/2019/11/15/selling-to-the-c-suite-why-executives-disengage/#5159d9ea4a22

Uploaded Date: 16th December 2019

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