Dr. Clayton M Christensen has been among the foremost of management thinkers and trainers over the years. He spoke about how data gets trumped by theory. Conventional wisdom holds that one companies get big and successful, they shy away from business innovation, due to a certain risk- averse nature creeping in. Dr. Christensen does not fully agree with it, as elucidated through his Theory of Disruptive Innovation. There exist three distinct trajectories that shape how companies perform, even after attaining success. One is the customers’ utilizable performance improvement. It happens when the company understands the customers’ changing needs. Another includes the technology advances. The third is how new performance measures may be introduced on the back of the disruptive technology.

Source:https://www.strategy-business.com/article/14501?gko=787d8

Uploaded Date:27 February 2020