The world is now richer than ever before, but it is also more unequal than at any time in the past. The top tenth of the world’s population controls about eighty- five percent of the wealth. That is why, more than ever before, companies need to take the lead in having a purpose beyond mere profits. This needs to be enshrined in the corporate strategy itself. The concept of shared value is now being promoted across the board. This was first coined by the management thinkers Mark Kramer and Michael Porter. There are four common attributes to this concept. The purpose needs to be authentic, serious, significant and even profitable.

Source:https://fortune.com/2019/08/19/change-the-world-shared-value-purpose/

Uploaded Date:29 August 2019