There are certain key aspects that each company looks in to when planning for the future. These are towards growth, enhanced customer experience, higher profits, cost reductions and for business innovation. Looking at this list, business leaders would often perspire on how to plot the future trajectory, as it all looks so complicated. That is why management consulting firm PwC has come up with a growth compass that studies the individual parts, before plotting it against the bigger picture. The East of this Axis is about the brand and its customers. Here, third- party data or products may be incorporated. On the West, is the scope for third- party customers by integrating their channel or products. The North is for new brands, while the South deals with newer platforms. All of this combines to converge at this Centre, which is a space for the Aggregators.


Uploaded Date:02 November 2019

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