MANAGING in the

NEW WORLD

Digital Marketing

Internet & Digital Marketing

Why Digital Marketing

1. Best way to connect to the largest audience from a single platform with

minimal resources and expenses

2. Best of the organizations like Coca Cola, Marie Claire, LG Electronics,

Lego toys, Hampton Hotels, MasterCard etc. have successfully implemented

digital marketing campaigns over last few years now and have reaped the

benefits tremendously.

3. Coca Cola used the digital marketing campaigns to involve their employees

in Olympic 2012. This not only increased their visibility across the globe but

also increased the employee satisfaction.

4. Iconic clothing brand Henri Lloyd used multinational digital rebranding

and improving their online presence. Henri Lloyd now amongst top online

brands in clothing.

5.Pizza hut provided a connected and personalized experience to the

customers through their comprehensive online presence using digital

marketing.

Benefits of Digital Marketing Course

1. The future way – Digital Marketing is the way the marketing is to be going

to be driven from now onwards. Conventional ways of marketing are no

longer the best way. With the boom in e-commerce and social media,everyone is moving from brick and mortar to digital space.InternetDigitalMarketing2

2. Initial Movers advantage – As of now, not many resources are available with in depth knowledge on Digital Marketing. Be one of the initial movers andgain the upper hand.

3. Learn from the experts – We have engaged the best brains in the industry with a sea of practical and implementation experience in the field to give you the best available knowledge and share the real life case studies and experiences to prepare you for the real world.

4. Future options – Be ready to be employed with best of the players in the

industry like Google, Facebook, Microsoft etc.

Course Contents

Module 1: Introduction on Digital Marketing Strategy

Module 2: Market Research and Content Strategy

Module 3: Managing Digital Assets

Module 4: Managing Customer Relationships and Social Media

Module 5: Search Engine Marketing management & Optimization

Module 6:Online Advertising &Digital Direct Channels

Module 7: Digital Campaigns Management

Module 8: Web Analytics in E-Commerce.

To be successful at marketing in the present scenario, is a whole new ball game to what was earlier. Classic approaches need to be reworked. One has to master the art of digital marketing. Technology is merely the first step that will help enable this transition. Technology is getting increasingly more disruptive. Newer suites are constantly taking over. This includes augmented reality, AI and voice even more so now. One needs to fit in these technologies to the existing businesses, before they lose their competitive edge. Huge amounts of data warehousing is now being done. This is all thanks to the numerous data points now across any chain.

Source:https://sloanreview.mit.edu/article/10-principles-of-modern-marketing/

Uploaded Date:13 May 2019

Making crucial connections with new age influencers is a key ingredient for the evolved digital marketing efforts. Facebook and Google remain the dominant players in this field. Even Verizon’s Oath failed to change this equation by much. Other advertising portals are seeking innovative channels for revenues, thanks to the overt dominance of those two platforms. Business intelligence provided by PwC confirms that digital ad spend is increasing at double the pace of the other forms of the same. Among countries too the divergence is high, with Nigeria, India and Brazil leading the way among the larger economies. The developed economies of USA and Germany are growing at a slower pace. E-commerce and gaming are tow of the most important growth areas for these digital ad firms. Podcasts are another innovative method of reaching out to the final customer. We Chat is another giant platform primed for growth. Newer capabilities are now emerging.

Source:https://www.strategy-business.com/feature/Making-connections-with-the-new-digital-consumer?gko=ccc89

Uploaded Date:13 May 2019

The volume of marketing by making use of blockchain, has grown a whopping thirteen times in a period of barely a year and a half. Blockchain represents the latest advent in digital marketing, a spot that was earlier held by the likes of social media, mobile phone and the internet. A few major areas have been understood where blockchain marketing is making a truly transformative impact. These are in the areas of content marketing, social marketing and in programmatic & decentralized advertising. Broadly speaking, management, commerce and data are the three areas. Ad tech has also grown by leaps and bounds on this technology. Fraud mitigation, information privacy, data warehousing and for digital payments, blockchain is leading the way. New talent is also flowing in to the sector as a result of the innovations.

Source:https://venturebeat.com/2019/02/16/blockchain-marketing-tech-landscape-grows-13x-in-18-months/

Uploaded Date:26 February 2019

Facebook has just concluded a study on how shopping behaviour is determined by Instagram. In this report, Facebook points out that the four top parameters to judge brands on Instagram are popularity, creativity, relevance and entertainment. Japan is the only odd one out among the major markets, as there informative is the second most sought after attribute. The digital marketing capabilities of any brand get a boost, merely by having a business page on Insta. On finding the said business page, the majority searched for more information on the brand. Some even visited the brand’s app or website. A few even followed those pages, while some speak to others on the same. The best part though, is that nearly half of them, ended up making a purchase, either offline or online.

Source:https://www.socialmediatoday.com/news/facebook-publishes-new-report-on-how-instagram-drives-shopping-behavior/547840/

Uploaded Date:20 February 2019

Pinterest has long maintained that it is not part of the social media bandwagon. Instead of connecting users with one another, it helps people with ideas, get connected to products. This positioning helps Pinterest in avoiding the collision with the market giant Facebook, but also means that its use within the digital marketing space is very different. More of direct selling with brands can take place here. Pinterest’s ‘Shop the Look’ Pin which was launched in 2017, is now set to go automated. Its first business client will be Home Décor on the IOS. Pinterest has also formed a link with Shopify, which will further add to their respective e- commerce potential. The two- hundred and fifty million monthly active users is much less than those on Facebook’s Instagram, but due to its unique discovery model, the brand continues to have its own niche space.

Source:https://www.socialmediatoday.com/news/pinterest-expands-ecommerce-potential-with-automated-shop-the-look-pins/547834/

Uploaded Date:20 February 2019

Amazon’s Prime Day first began in the year 2015, but has now become one of the showpiece days for the retail industry, about par with Black Friday and Cyber Monday. For Amazon alone, this is in fact a bigger day. The most recent one, brought in the highest traction till date, and has also brought in several learning for all. For one, there were more customers brought into Amazon’s fold this year, than ever before, as per business intelligence supplied by McKinsey. Echo and Kindle were the big winners among products. A number of Amazon’s private labels picked up business this year. Prime example among them include Pinzon, Goodthreads and Amazon Essentials. The Whole Foods Market (WFM) experienced a slight slump this year. Amazon’s partners such as Bose, San Disk and Dyson took full advantage to leverage the trend. Surprisingly, taking advantage of the overall trend, were also Amazon’s big rivals such as Costco, Target, Lowe’s and Best Buy. Brands need a specific digital marketing strategy to take full advantage of the Amazon Prime Day. Other retailers too must plump in. Amazon itself will only scale up, fully utilizing its traditional flywheel concept.

Source:https://www.mckinsey.com/industries/retail/our-insights/amazon-prime-day-what-the-real-lessons-are

Uploaded Date:16 February 2019

Tapping into the networks of influencers is one of the key modes of conducting a brand’s digital marketing now. However, certain factors need to be taken care of, before reaching out to this lot. First of all, the brand needs to clearly spell- out its end goals. Brand personas need to be curated for each of the major influencers, so that the marketers know which one will be best suited to the kind of audience. There has to be thematic consistency across all brand communication, so that the same message reaches out from all platforms. Deep business analysis needs to be conducted on all digital footprints, to prize the content accordingly. Ultimately, the brand must be clear as to what are the key deliverables for the influencer, and what the company ought to handout in return.

Source:https://www.socialmediatoday.com/news/5-key-factors-to-have-in-place-before-reaching-out-to-influencers/545037/

Uploaded Date:13 February 2019

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