To be successful at marketing in the present scenario, is a whole new ball game to what was earlier. Classic approaches need to be reworked. One has to master the art of digital marketing. Technology is merely the first step that will help enable this transition. Technology is getting increasingly more disruptive. Newer suites are constantly taking over. This includes augmented reality, AI and voice even more so now. One needs to fit in these technologies to the existing businesses, before they lose their competitive edge. Huge amounts of data warehousing is now being done. This is all thanks to the numerous data points now across any chain.

Source:https://sloanreview.mit.edu/article/10-principles-of-modern-marketing/

Uploaded Date:13 May 2019