For marketers, there are several opportunities to tap in to right now. In order to maximize the gains, the C- suite members need to cooperate better amongst themselves. There is a need for the CMO to collaborate with the rest. Three types of CMOs have been identified on this scale. The first category are the Loners. They tend to work on their own, so aren’t well integrated to the rest. A study by the McKinsey found out that twenty- seven percent of all CMOs fall under this category. The next category are the Friends, who take up almost half of the entire lot at forty- nine percent. They work with the others, but on individual basis. For conventional or digital marketing to be most successful, it is the third approach that stands out. This is that followed by the Unifiers. They pursue strong collaboration with the entire team, involving everyone.


Uploaded Date:11 March 2020

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