Social media is fast emerging as one of the most effective ways to connect with any brand’s loyal customers. Loyalty programmes on the other hand do not have quite the impact, even though one can safely say, that now there is a proliferation of these. Facebook is of course, thanks to its reach and wide user base, the best digital marketing platform for any brand. On Facebook, five key dimensions need to be worked around in order to create the most intimate brand experience. One way are the Relational posts, that help connect different aspects of any product’s use. Intellectual posts help in signaling a sense of creativity to the customer. Behavioral ones elicit an emotional connect. The use of breathtaking images are part of the Sensory posts. And finally, there are Emotional posts, to gauge the current moods of the users. These different aspects of social media are effective at varying stages of the customer journey.


Uploaded Date:06 January 2020

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