Leveraging on digital influencers is now a key tactic within digital marketing. Stars from social media platforms such as YouTube, Facebook, Instagram and Pinterest act as influencers to help brands reach out to a larger audience and help them convert to buyers. However, influencer marketing too has evolved. Now its effect has been enhanced by the use of data-driven metrics. Influencers are now termed as Effective Opinion Leaders (EOL). Being an influencer alone is no longer enough as the market is slowly saturating. So, one needs to understand whether the person aligns with the message the brand is trying to convey. This must help reach new customers and create engaging content.

Source:https://www.smartcompany.com.au/marketing/social-media/small-business-need-more-than-an-influencer/

Uploaded Date:18 July 2018