The top digital transformation trends for the year 2019 have been identified which are set to have an impact on the role of the CMO (Chief Marketing Officer). The first of them will be the advance in 5G technology, which will be about a thousand times faster than the previous 4G. Chatbots’ use will rise as their quality will improve from good to great. Their proliferation will generate enormous amounts of big data. The rapid proliferation of technological suites will be facilitated by the smooth presence of the connected clouds in all three forms- public, private and hybrid. Blockchain has long remained a secret but now it will surface on top. But the chances are high that it will flop due to a glut. The data spoken of earlier will further give way to business analytics, and then to machine learning and artificial intelligence. Augmented Reality (AR) has already got a foothold and will expand further. But the same cannot be said about Virtual Reality (VR). Consumption-based IT services will get good returns in 2019. For all the talk about CMOs getting more powerful, the CEOs will take back the reigns this year.

Source:https://www.forbes.com/sites/danielnewman/2018/10/08/how-will-the-10-top-digital-transformation-trends-for-2019-impact-the-cmo/#2d24f3db6be9

Uploaded Date:12 November 2018