As per a study conducted by LinkedIn, the employee value proposition or organization brand matters immensely during the talent recruitment process. In fact the study confirms that nearly three-fourths of recruiters polled agree with the statement. The best methods to execute this are company website, social media and online professional networks. Nearly three-fifths say that the investment in employer brand has increased. Figures suggest there is a two times quicker hiring process and fifty percent cost savings when this is done. For this the candidate experience has to be streamlined so that the process is smooth. Employee generated content such as blog posts and videos must be used for digital marketing as it enables the process to be ‘human’ and accessible. Crucially, the recruiter must understand the kind of candidates applying for positions.


Uploaded Date:19/06/2017

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