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Human beings have a naturally tendency to resist changes. They are also linear thinkers, so naturally assume, that the future would be just like the present. This trait creates major challenges for the transformative efforts taken up by companies. Instead, a three- way process has been suggested to go past this barrier. It begins with a strategic narrative that envisions the future. Story telling can bridge this gap by quite a margin, as neuroscience- backed business research conducted has revealed human brains respond highly positively to stories. After this, the decision bottlenecks need to be broken down into smaller parts. Then the list of future KPIs needs to be drawn up. All this and much more has been discussed in a new book titled Leading Transformation: How to take Charge of your Company’s Future.

Source:https://knowledge.insead.edu/strategy/its-time-for-a-behavioural-revolution-in-innovation-10781

Uploaded Date:02 February 2019

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