There has been much hype about the Internet of Things (IoT) but not much of that has been substantiated by actual effect at work. In short the IoT is about a network of cost effective, low power microprocessors strewn across the board. A lot of the IoT boom has been driven by leveraging crowd-funding but the actual benefits to large segments of population will only arrive once the big brands get interested. Big brands have turfs to protect and thus are cautious before getting into any new line of work. Only such big brands however can scalebusinessinnovations so that they can be accessible to common consumers and not just by industrial houses. IoT will bring major challenges in the near future as growth will trigger lots of irrelevant players and applications. Eventually only the useful applications will survive from the clutter of noise that will surely engulf once IoT gets scalable.  


The Internet of Things (IoT) is set to ring in major changes in the coming years. By the year 2020 it is expected that over thirty billion devices will be inter-connected with the IoT. Everything can be controlled using it including the temperature inside the room and grocery list for the refrigerator. For marketers this provides enormous chunk of Big Data which can be used to provide localized solutions to customers. Beyond just large chunks, the data will be smarter as it will be specific to needs.


2015 was the year when the organizations that have invested on the Internet of Things started seeing their investments pay dividends. In 2016, the trend suggests this is further going to get better. As per management consulting firm McKinsey, manufacturing units are getting smarter. Labour efficiency levels have gone up several notches due to use of RFID tags attached to devices. Similarly, logistics have become much more efficient, with the port city of Hamburg in Germany being the best example where redundancies have reduced as a result of extensive use of cloud based technologies developed by SAP and Deutsche Telekom. There has been little doubt that wearable technologies like Apple Watch have improved human health by mapping minute observations that weren’t possible earlier. New business models are being forged by using IoT based technologies on traditional industries.

The Internet of Things (IoT) also includes an array of 7 Cs. The first C is Consumption as IoT involves ingestion of data across IT structures. Then there is Connection which aims at connectivity around devices to developbusiness intelligence. It is however important to enable Conversion from raw data to content that is useful for readers. A sense of Cognition is needed to make sense out of the enormous chunks of data. Centralization is a critical element that is emerging in to IoT as data sources of the same are disparately located. Incidentally sometimes it is needed to Configure the data back into the system after evaluating so that the next chunk can be ever more meaningful. To manage such vast operations, Coordination is necessary. An eight C called Creativity has also been suggested.

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