MANAGING in the

NEW WORLD

Visionary leadership has been identified as one of the top traits that can lead a company to success. People’s view on this form of leadership though has been skewed by the word’s association with top leaders such as Walt Disney, Oprah Winfrey and Steve Jobs. That is the reason, that visionary leadership tends to be seen as a top management task. Instead alignment with corporate strategy has also been in reality come to be associated with the middle- level of management. Indeed, it was highlighted by the Project Oxygen by Google as among the most desirable traits at that stage. The reason for the frequent failure of visionary leadership is the fact that it is often not backed at the middle level. Thus, the proper alignment is needed between the strategy and the middle- management level.

Source:https://hbr.org/2019/02/why-visionary-leadership-fails

Uploaded Date:16 May 2019

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