The business world is at present in the midst of a martech revolution. Martech stands for marketing technology. It includes the use of new gen technology such as business analytics, data, Artificial Intelligence (AI), robotics and smart devices to propel any brand’s digital marketing. New growth now needs to be aligned with the company’s martech capabilities. It is also now getting essential in curating new business models, products and services. Martech has enabled business operations to be run with a kind of speed and agility, never experienced before. It has also caused a revolution, where marketing has jumped from being part of communications to being in the business of experiences.

Source:https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/making-the-most-of-marketing-technology-to-drive-growth?cid=other-eml-alt-mip-mck-oth-1808&hlkid=16648b96da1e4360b4648f14d4180a57&hctky=2657824&hdpid=044126e9-45f9-4488-a0b6-2d991da5badb

Uploaded Date:29 July 2019