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The influence of marketing tricks and techniques into human behavior is much more than previously assumed. A famous study conducted in 2008 showed how the perception towards wines changed immediately, just when price labels were changed. A term has been devised the BVMS- Brain’s Valuation and Motivation System- which values objects and experiences. Often, it is simply a placebo effect which enhances the reputation of some experience. Individual sensitivity towards the receptivity of rewards also varies. The vast majority feel incentivized with rewards, but some feel this more intensely. Marketers do have an ethical responsibility here. Digital marketing efforts must not look to conceal facts, but instead to leverage the brain’s propensity at a self-fulfilling propensity.

Source:https://knowledge.insead.edu/marketing/how-marketing-can-trick-our-brains-6901

Uploaded Date:27 June 2017

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