Marketing leaders are constantly changing the rules of their game in the ongoing digital age. Long lead times have been replaced by real-time tracking of business intelligence. Innovation is no longer about the big bets, but about constant experimentation. Targeting to the mass market has evolved to a personalized model of digital marketing. The timeframe available has been clamped down from a high of thirty seconds to a mere three. While earlier, the payments to marketing or advertising agencies were based around exposure, now they are for the final performance. The best of marketing leaders focus-first on the customer requirements and own the entire digital journey of the target audience. The learn along the way and improvise the process accordingly. Collaborative work has gained credence in their eyes to ensure smarter operations. To start the entire process from scratch, a specific customer segment needs to be identified, followed by an experimental hypothesis and concluding with an improvisation.

Source:http://www.bain.com/infographics/marketing-leaders/

Uploaded Date:23 February 2018