Almost every company these days desires creativity and business innovations to spark their work models. But not all are getting it right. This is down primarily to the organizational structure in place for all. This topic has been covered at length in the recent book titled Loonshots: How to Nurture the Crazy Ideas that Win Wars, Cure Diseases, and Transform Industries, written by Safi Bahcall, who is a biotech entrepreneur. One lesson the book has highlighted on is to separate and individually nurture both the artistes and well as the soldiers. The former are the creative types who will forge the idea, while the latter are ones who execute the operations. Any company must organize their creative process in to these two processes. Bahcall has curated what she calls the Innovation Equation. In true physicist style, she has defined its parameters in scientific terms. These are equity fraction, fitness ratio, management span and salary growth.


Uploaded Date:10 August 2019

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