The business response to the current COVID- 19 pandemic, will trigger around six broad areas. The first one would be in crisis management. This itself could be sub- categorised in to three different waves. In the immediate term, it has to be all about mobilizing to secure the position of those most vulnerable within the workforce. The next stage will be about stability. Now, companies will need to understand, how best to navigate the “new normal”. The final phase will focus on designing a fresh corporate strategy that takes in to account this changed scenario. The second key area to work on will be the supply chain. The third will be all about the talent management of the existing workforce. This will be followed by the conventions on tax and trade. Finance and liquidity will form the fifth broad area. The last one will be on the brand and its strategy.


Uploaded Date:30 April 2020

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